Search results for Erik Qualman
200 results found. Showing ( 1 -» 10 ).
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""Digital Vertigo" provides an articulate, measured, contrarian voice against a sea of hype about social media. As an avowed technology optimist, I'm grateful for Keen who makes me stop and think before committing myself fully to the social revolution." --Larry Downes, author of "The Killer App" In "Digital Vertigo," Andrew Keen presents today's social media revolution as the most wrenching cultural transformation since the Industrial Revolution. Fusing a fast-paced historical narrative with front-line stories from today's online networking revolution and critiques of "social" companies like Groupon, Zynga and LinkedIn, Keen argues that the social media transformation is weakening, disorienting and dividing us rather than establishing the dawn of a new egalitarian and communal age. The tragic paradox of life in the social media age, Keen says, is the incompatibility between our internet longings for community and friendship and our equally powerful desire for online individual freedom. By exposing the shallow core of social networks, Andrew Keen shows us that the more electronically connected we become, the lonelier and less powerful we seem to be.""
Andrew Keen
Computers
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Linspired reveals the remarkable journey of the ultimate underdog, Jeremy Lin, superstar of the New York Knicks and the first American-born player of Chinese/Taiwanese descent to play in the NBA. In spite of being cut by two NBA teams before he signed with the Knicks, Lin always trusted that God had a plan for his life and his talents: 'I'm not exactly sure how it is all going to turn out, but I know for a fact that God has called me to be here now in the NBA,' says Lin in Linspired. After weeks of sitting at the end of the bench, a teammate's injury finally placed Lin on the court. Since then, he has captivated sports fans throughout the world with his tremendous skill and humble response to 'Linsanity.' Weighing in on this phenomenon are tennis's Michael Chang, the first notable Asian-American athlete, Lin's pastor, Stephen Chen, and Pat Williams, senior vice president of the Orlando Magic. Other features include eight pages of full-color photos and in-depth interviews with Lin himself. Here is the remarkable inside story of the meteoric rise of Jeremy Lin.
Mike Yorkey
Biography & Autobiography
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Linspired reveals the inside story of the remarkable and meteoric rise of Jeremy Lin, superstar of the New York Knicks the first Asian-American-born player of Chinese/Taiwanese descent to play in the NBA. Discover the journey of the underdog who beat the odds to reach his current stardom and catch the attention of the sports world with both his incredible basketball skills and his on and off-court example of faith, persistence, and hard work. After receiving no athletic scholarship offers out of high school and not being drafted by an NBA team after graduating from Harvard, Lin signed a deal with his hometown team of the Golden State Warriors. After only his first year of play he was waived by the Warriors, but he was picked up by the Houston Rockets. Again, he was let go, on Christmas Eve, 2011. In spite of this disappointment, Lin always remained positive and trusted that God had a plan for his life and talents. Soon after, Lin was picked up when the New York Knicks needed a guard. After weeks of sitting on the bench, a teammate's injury placed Lin on the court, and since then he has captivated sports fans throughout the world with his tremendous skill and humble response.
Mike Yorkey |
Jesse Florea
Biography & Autobiography
4
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Perfect for leaders, managers, customer service professionals and others, this valuable resource, written by a customer service guru, explains the importance of refocusing your business on your customers and employees, and provides the tools necessary to accomplish this.
Frank Eliason
Business & Economics
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One of our foremost leadership experts dismantles obsolete assumptions and stimulates a new conversation about leadership in the twenty-first century. Becoming a leader has become a mantra. The explosive growth of the "leadership industry" is based on the belief that leading is a path to power and money, a medium for achievement, and a mechanism for creating change. But there are other, parallel truths: that leaders of every stripe are in disrepute; that the tireless and often superficial teaching of leadership has brought us no closer to nirvana; and that followers nearly everywhere have become, on the one hand, disappointed and disillusioned, and, on the other, entitled and emboldened. "The End of Leadership" tells two tales. The first is about change--about how and why leadership and followership have changed over time, especially in the last forty years. As a result of cultural evolution and technological revolution, the balance of power between leaders and followers has shifted--with leaders becoming weaker and followers stronger. The second narrative is about the leadership industry itself. In this provocative and critical volume, Barbara Kellerman raises questions about leadership as both a scholarly pursuit and a set of practical skills: Does the industry do what it claims to do--grow leaders? Does the research justify the undertaking? Do we adequately measure the results of our efforts? Are leaders as all-important as we think they are? What about followers? Isn't teaching good followership as important now as teaching good leadership? Finally, Kellerman asks: Given the precipitous decline of leaders in the estimation of their followers, are there alternatives to the existing models--ways of teaching leadership that take into account the vicissitudes of the twenty-first century? "The End of Leadership" takes on all these questions and then some--making it necessary reading for business, political, and community leaders alike.
Barbara Kellerman
Business & Economics
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The bestselling Sybex guide to marketing on Facebook, now fully updated As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing efforts on Facebook.This revised guide fills you in on the latest Facebook conventions, tools, and demographics, and outlines the important strategic considerations for planning a campaignTakes you step by step through crafting an initial Facebook presence, developing an overall marketing strategy, setting goals, defining metrics, developing reports, and integrating your strategy with other marketing activitiesCovers using features such as events, applications, and pay-per-click advertisingIncludes case studies and directions for updating, monitoring, and maintaining your campaign This popular guide is packed with up-to-date information to help you develop, implement, measure, and maintain a successful Facebook marketing program.
Chris Treadaway |
Mari Smith
Unknown
8
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The bestselling Sybex guide to marketing on Facebook, now fully updated As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing efforts on Facebook.This revised guide fills you in on the latest Facebook conventions, tools, and demographics, and outlines the important strategic considerations for planning a campaignTakes you step by step through crafting an initial Facebook presence, developing an overall marketing strategy, setting goals, defining metrics, developing reports, and integrating your strategy with other marketing activitiesCovers using features such as events, applications, and pay-per-click advertisingIncludes case studies and directions for updating, monitoring, and maintaining your campaign This popular guide is packed with up-to-date information to help you develop, implement, measure, and maintain a successful Facebook marketing program.
Chris Treadaway |
Mari Smith
Business & Economics
9
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"A guide to refocusing your business on those who matter most: customers and employees.Technology and social media tools have made it easier than ever for companies to communicate with consumers. They can listen and join in on conversations, solve problems, get instant feedback about their products and services, and more. So why, then, are most companies not doing this? Instead, is seems as if customer service is at an all time low, and that the few companies who are choosing to focus on their customers are experiencing a great competitive advantage. At Your Service explains the importance of refocusing your business on your customers and your employees, and just how to do it. Explains how to create a culture of empowered employees who understand the value of a great customer experience Advises on the need to communicate that experience to their customers and potential customers Frank Eliason, recognized by BusinessWeek as the 'most famous customer service manager in the US, possibly in the world, ' has built a reputation for helping large businesses improve the way they connect with customers and enhance their relationships At Your Service will appeal to leaders, managers, business owners, customer service professionals, and anyone who wants to learn how to add value to their organization"--
Frank Eliason
Business & Economics
10
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The UK Clinical Aptitude Test (UKCAT) is a standardized test used as an entrance examination for the majority of medical and dental schools in the UK. Its purpose is to test the likely aptitude of a candidate for a clinical career. "UKCAT For Dummies" provides readers with the review materials they need to score well on the UKCAT and make medical school a reality, featuring: A proven UKCAT preparation program with a five-year history of successHundreds of a practice questions and explanationsTest-taking strategies that workInformation and advice on the entire application process from Drs. Chris Chopdar and Neel Burton
Chris Chopdar |
Neel Burton
Study Aids
11
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Krisen, Katastrophen, Unfälle sind die Basis für die Medienlandschaft. Je bekannter und größer ein krisengeschütteltes Unternehmen ist, umso größer ist das öffentliche Interesse. Nur „Bad News“ sind „Good News“. Krisen können durch Kommunikation nicht nur beigelegt und bereinigt werden, sondern auch herbeikommuniziert werden. Anhand zahlreicher Beispiele (Brent Spar, BP, Nestle, Exxon Valdez u.v.m.) kann diese Aussage durchaus dokumentiert werden. In Unternehmenskrisen darf nichts dem Zufall überlassen werden. Unternehmen, die sich erst in einer Krise mit Krisenkommunikation beschäftigen, werden mit hoher Wahrscheinlichkeit die Krise nicht überstehen oder bestenfalls einen großen Imageverlust erleiden. Neben der klassischen Krisenkommunikation ist eine Kommunikation im Web 2.0 von maßgeblicher Bedeutung. Mit einer durchdachten Strategie kann das Web 2.0 gewinnbringend eingesetzt werden. Allerdings sollten Firmen einige Regeln beachten. Spätestens in Krisensituationen muss sich die Unternehmensleitung mit Social Media auseinandersetzen. Wir werden täglich von den Medien über Unternehmenskrisen informiert. Wir befinden uns im Zeitalter der Transparenz und Offenheit. Für Unternehmen werden Soziale Netzwerke immer wichtiger. Laut einer Studie (Integral Austrian Internet Monitor; 2011) nützen in Österreich ca. 80% der Bevölkerung das Internet, ca. 40% nützen Soziale Netzwerke und 20% der Unternehmen nützen Social Media. (vgl. http://www.integral.co.at/de/aim/ Mit einer durchdachten Strategie kann das Web 2.0 gewinnbringend sein. Umgekehrt kann eine ungeplante Social Media Strategie einen großen Reputationsverlust für das Unternehmen bedeuten. Für den Pressesprecher der Vergangenheit reichten die Massenkanäle der Unternehmenskommunikation und die guten Kontakte zu den Journalisten. Im Zeitalter der Transparenz mutiert der Pressesprecher zum Kommunikationsmanager und soll auf dem Instrument Social Media professionell agieren können. Das heißt natürlich nicht, dass er die klassischen Medienarbeiten und Kontakte zu den Medienvertretern vernachlässigen darf. [...]
Florian Covi
Business & Economics
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