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1
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This is the eBook version of the printed book. The plain-English business guide to avoiding social media legal risks and liabilities—for anyone using social media for business—written specifically for non-attorneys! You already know social media can help you find customers, strengthen relationships, and build your reputation, but if you are not careful, it also can expose your company to expensive legal issues and regulatory scrutiny. This insightful, first-of-its-kind book provides business professionals with strategies for navigating the unique legal risks arising from social, mobile, and online media. Distilling his knowledge into a 100% practical guide specifically for non-lawyers, author and seasoned business attorney, Robert McHale, steps out of the courtroom to review today’s U.S. laws related to social media and alert businesses to the common (and sometimes hidden) pitfalls to avoid. Best of all, McHale offers practical, actionable solutions, preventative measures, and valuable tips on shielding your business from social media legal exposures associated with employment screening, promotions, endorsements, user-generated content, trademarks, copyrights, privacy, security, defamation, and more... You’ll Learn How To • Craft legally compliant social media promotions, contests, sweepstakes, and advertising campaigns • Write effective social media policies and implement best practices for governance • Ensure the security of sensitive company and customer information • Properly monitor and regulate the way your employees use social media • Avoid high-profile social media mishaps that can instantly damage reputation, brand equity, and goodwill, and create massive potential liability • Avoid unintentional employment and labor law violations in the use of social media in pre-employment screening • Manage legal issues associated with game-based marketing, “virtual currencies,” and hyper-targeting • Manage the legal risks of user-generated content (UGC) • Protect your trademarks online, and overcome brandjacking and cybersquatting • Understand the e-discovery implications of social media in lawsuits
Robert McHale
Computers
2
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An interdisciplinary survey of the issues surrounding the governance of the Internet.
Eric Brousseau |
Meryem Marzouki |
Cecile Meadel
Unknown
3
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Die Umsätze der deutschen Musikindustrie sind seit dem Jahre 1997 rückläufig. Der Weltverband der Phonoindustire IFPI stellte durch Studien in 16 unterschiedlichen Ländern eine geschätzte Gesamtanzahl von 40 Milliarden illegalen Downloads alleine in 2008 fest, die auf einen Piraterie Anteil von 95% im digitalen Bereich schließen lassen. Neue Messungen in Deutschland ergaben eine erneute Steigerung auf 316 Millionen illegal heruntergeladenen Musikdateien. Durch die fortschreitende Digitalisierung und die dadurch entstandene illegale Piraterie sind Umsatzeinbußen in Milliardenhöhe weltweit zu verzeichnen, die sich in massiven Entlassungen im Bereich der Musikindustrie spiegeln. Diese negative Entwicklung und die Auswirkungen auf die Wirtschaft unterstreichen die Notwendigkeit illegale Downloads einzudämmen und Lösungsansätze zu finden. Das Thema der Arbeit entsprang neben den aktuellen Entwicklungen im Musikmarkt primär durch die neuen Messungen von illegalen Downloads weltweit. Die Handlungsempfehlungen zur Einführung von innovativen technischen Systemen und strategischen Ansätzen zur Eindämmung, aufbauend auf der Analyse der rechtlichen Gegebenheiten, der aktuellen Downloadmöglichkeiten und die durch das Internet veränderte Vertriebsstruktur, waren das Ziel dieser Arbeit. Dazu wurden nicht nur die Implementierung von technischen Lösungen, sondern auch allgemeine bewusstseinsverändernde Maßnahmen, die zu einer Umsatzsteigerung führen könnten, eruiert. Im Verlauf der Entwicklung dieser Handlungsempfehlungen wurden nach der Beschreibung der aktuellen Downloadmöglichkeiten zum illegalen Herunterladen von Musikdateien (Kapitel 2) die Umsatzzahlen der deutschen Musikindustrie bis in die achtziger Jahre vorgestellt und analysiert (Kapitel 3). Im Rahmen dieser Untersuchung wurden die Umsatzzahlen einer Inflationsbereinigung unterzogen um einen qualitativen Vergleich der Verkäufe vornehmen zu können. Anschließend wurde neben der Analyse der auf die illegalen Downloads bezogenen relevanten Gesetzestexte eine Beschreibung der bereits aktiven technischen Maßnahmen vorgenommen. Abschließend wurden durch die Zusammenführung dieser Entwicklungen, strategische wie auch technische Möglichkeiten zur Eindämmung illegaler Downloads entwickelt und überprüft (Kapitel 5). Während dieser Untersuchungen wurden folgende, hier verkürzte, Zwischenergebnisse erarbeitet: Illegale Downloads können aufgrund der sich stetig entwickelnden technischen Möglichkeiten nicht...
Tom Siemen Lesmana
Performing Arts
4
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This is the eBook version of the printed book.Inexpensive and to-the-point, The iPad Pocket Guide is a complete companion to all the features and functions of the iPad including: Facetime, HD Video, Mail, Safari, Photos and Video, App Store, iBooks, Maps, Notes, Calendar, Contacts, and more. It will help you get up-and-running with easy to understand instructions and then show you hidden gems and tips to make you a true iPad expert.
Jeff Carlson
Unknown
5
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The development of IT governance - which recognises the convergence between business practicve and IT management - makes it essential for managers at all levels, and in organizations of all sizes, to understand how best to deal with information security risk. The new edition has been full updated to take account of the latest regulatory and technological developments, including the creation of the International Board for IT Governance Qualifications. IT Governance also includes new material on key international markets - including the UK and the US, Australia and South Africa.
Alan Calder |
Steve Watkins
Unknown
6
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Google's has proved to be one of the most successful business models in today's knowledge economy. Its services and applications have become part of our day-to-day life. However, Google has repeatedly been accused of acting outside the law in the development of services such as Adwords, Googlebooks or YouTube. One of the main purposes of this book is to assess whether those accusations are well-founded. But more important than that, this book provides a deeper reflection: are current legal systems adapted to business models such as that of Google or are they conceived for an industrial economy? Do the various lawsuits involving Google show an evolution of the existing legal framework that might favour the flourishing of other knowledge-economy businesses? Or do they simply reflect that Google has gone too far? What lessons can other knowledge-based businesses learn from all the disputes in which Google has been or is involved?This book is valuable reading for legal practitioners and academics in the field of information technologies and intellectual property law, economists interested in knowledge-economy business models and sociologists interested in internet and social networks.Dr. Aurelio Lopez-Tarruella is Senior Lecturer in Private International Law at the University of Alicante, Spain.
Aurelio Lopez-Tarruella
Unknown
7
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Plagiarism and intellectual property law are two issues that affect every student and every teacher throughout the world. Both concepts are concerned with how we use texts - print, digital, visual, and aural - in the creation of new texts. This book discusses the explicit teaching of these concepts in an L2 writing classroom.
Joel Bloch
Education
8
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"Gives an encyclopedic overview of intellectual property (IP) law, plus includes definitions of common IP terms"--Provided by publisher.
Richard Stim
Unknown
9
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The Broadband Strategies Handbook is a guide for policymakers, regulators, and other relevant stakeholders as they address issues related to broadband development. It aims to help readers, particularly those in developing countries, by identifying issues and challenges in broadband development, analyzing potential solutions to consider, and providing practical examples from countries that have addressed broadband-related matters. The Handbook looks at how broadband is defined, why it is important, and how its development can be encouraged. Throughout the volume, broadband is viewed as an ecosystem consisting of both supply and demand components, both of which are equally important if the expansion of broadband networks and services is to be successful. In addressing the challenges and opportunities that broadband gives rise to, the Handbook discusses the policies and strategies that government officials and others should consider when developing broadband plans, including the legal and regulatory issues, what technologies are used to provide broadband, how to facilitate universal broadband access, and how to generate demand for broadband services and applications.
Tim Kelly |
Carlo Maria Rossotto
Political Science
10
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Helps programmers optimize websites for search engine visibility, using proven guidelines and cutting-edge techniques for planning and executing a comprehensive strategy while also exploring the underlying theory behind Search Engine Optimization and how search engines work. Original.
Eric Enge |
Stephan Spencer |
Rand Fishkin |
Jessie C. Stricchiola
Unknown
11
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Individualism and Collectiveness in Intellectual Property Law embraces fundamental, eternal and yet very contemporary elements in IP law dealt with in all parts of the world. The strain is put on classic values embedded in the protection of human efforts and the creativeness of individuals, at the same time deploying the intrinsic phenomena of our times that lie in the enhancement of individual creativeness in a collective setting as well as the tendencies to build national, regional or global monopolies based on IP rights. The respect for original ownership, the occasional need for collective management of IP rights, the idiosyncrasies of co-ownership of rights and the ever present tension to be found in encounters between exploitation of IP rights and competition law are extensively exposed in this book.
Jan Rosen
Unknown
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